Created for an undergraduate copywriting class, the objective throughout the course was to create various different ads for the same company. In order to set Firehouse Subs apart from the other sandwich places, I decided to emphasize the greater goal of giving back to local fire departments. By highlighting the image of the firefighters, the audience should be able to connect “The Difference” to firefighters, making them more inclined to spend a little extra money to buy from Firehouse Subs rather than their opponents.
